Introduction.

Nike Training Club (NTC) is an app designed to help users reach their fitness goals. It provides intentional, progressive workout programs with specific nutrition, recovery and mindset tips along the way. NTC's wide range of programs help users make progress on their own schedule and speed.

Within the application, users are able to save and schedule workouts for future use. Unfortunately, once a workout is saved or scheduled, users have to manually scroll through their list to find it. This can be quite daunting for any user who has a large number of workouts in their lists.

Research.

How are companies using technology to offer workout solutions to their customers?

I had to bring myself up to speed on the landscape of exercise applications to better understand what was needed for the added NTC features.

I wanted to understand…

• What are the goals for people who use NTC?

• How are users currently navigating through NTC?

• What are users’ attitudes when using the application?

Competitive Analysis

I conducted a landscape analysis on three apps related to fitness. I downloaded each to understand what features they offer and their individual user experiences. The screenshots in order below are: Adidas, Apple Fitness and Peloton. Through this, I learned that NTC is essentially in its own lane with all it offers. Its closest competitor is Apple Fitness which, unlike NTC, charges a monthly fee.

Secondary Research

I conducted a robust study to find blogs/interviews of people sharing reviews of NTC, insights on the growing influence of technology in fitness and what companies can do as the market becomes more competitive.

User Interviews

I interviewed four people between the ages of 22-38, who currently use Nike Training Club. In watching and listening to these users share their stories, it became clear people were very loyal to the brand due to the healthy lifestyle NTC promotes. While each user was thankful they are always able to fit an exercise into their schedule due to the variety of workout types and time lengths, they emphasized creating changes related to the programs as well as the save and schedule features.

Architecture
+ Integration.

Integrating a New Feature into Nike Training Club’s Existing Framework

I wanted these new features to be well-integrated into NTC’s existing framework and design patterns. Based on my research, I learned the current users all voiced similar issues. I decided to focus on the ones centered around organizing their saved and scheduled workouts.

Next, I created a task flows based on my persona (Alex) to map out where the features would be integrated and what new pages I would need.

Testing.

Honing in on the final design.

After completing my designed screens, I conducted remote usability testing over Zoom. I interviewed five current users.

Updated design based on user feedback.

From the testing, it was clear that my designs were straightforward for the current users of the app. Each participant completed all tasks with a 100% success. Curiously, I decided to test the tasks on a two people who were not current users. Neither felt the tasks were clear enough for people who had never used Nike Training Club. With additional research, I believe this issue could be solved easily by adding an in-app tutorial to introduce the new features.

Final Screens

The first feature I added allows users to organize workouts the way they choose.

The second feature, helps users visually manage their upcoming workouts.

Conclusion.

What I Learned.

This project was a great opportunity to learn the ins and outs of adding features to existing products. However, because this was a concept project, I did things a little differently than if this were a real project with Nike.

I had to keep the scope of this project manageable. Initially, my vision was to add three features, but after some time, I realized that was a bit ambitious; I would not be able to solve all of the problems within the time allotted. So, I went back to my research, and decided to focus on the two most important issues

Future Iterations.

From my research, I uncovered a number of usability issues. If I’m fortunate enough to work with Nike on an updated version of this project, I would love to interview a lot more users and see if they share similar feelings to my sample size.

Overall, I am glad to have the experience with this project and will be able to carry forward my knowledge into future design projects.